SEVEN FRIDAY

The Next Must-Have Watch

A Zurich-, Switzerland, based brand, SEVENFRIDAY is inspired by industrial elements, tools, engines, machines, wheels, and art. The products’ design is a result of this inspiration in combination with high-end production and complex construction. It is a merger of contrasting materials and styles in harmony.

Pictured:
SEVENFRIDAY P2-1
INDUSTRIAL REVOLUTION

• Stainless Steel case with medium grey PVD treatment
• Automatic movement: open balance wheel on Miyota 82S7
• Size: 47 X 47,6 mm

 Appr. $1000

SEVENFRIDAY Website

The Tago Arc

The World's First Display Bracelet
No Button - No Cord - No Charge!

Laaadies - this is so uber-cool that some men will wear it! It's called "Tago Arc" ... a bracelet that comes with a full width e-ink surface display. It has the amazing flexibility of fitting the wearer’s mood and outfit. The user can simply download a picture or create a slogan on his/her smartphone’s tago app and transfer it to the user’s wrist without any chord.

And because it uses an e-ink display (which only needs electricity when changing what’s on the display) it does not need any batteries!

They will even offer silicone cases for it so you can change the look and feel of it; one minute chic and classy, offbeat and flirty the next.

Is that cool? Yes, it is .. unfortunately at this point it is still in developmentbut it's totally founded through the Indiegogo campaign that at the time of writing this is still going (for another 38 hours).

So, if you are fast ... you can get it at a discounted price through their

Indiegogo Campaign

Pre-order it here!

Apple Watch Edition

The $17,000 Smartwatch

Ouch. Yes, of course we know that there are cheaper Apple Watch (so it's not the "iWatch" then?) models, starting at $349, but the "Edition" series will cost you at least $10,000 for the 38mm version and the 42mm begins at $12,000, both with a sport band.

There are eight different standard color and band combinations for the Apple Watch Edition (which is available in either 18-karat gold or rose gold), and the price will rise — all the way up to $17,000 — depending on which band and size you choose.

"(...) crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold. The display is protected by polished sapphire crystal. And an exquisitely designed band provides a striking complement.  (...)"

It will be interesting to see who will buy Apple’s most expensive consumer-focused product ever.

Pre-orders for the Apple Watch Edition begin on April 10th, and there will be special displays set up in Apple Stores to preview the smartwatch.

Apple Watch Edition