Theodent

The $99 Toothpaste

"Once in a century, industry experiences a technological breakthrough that is truly revolutionary and changes not only the way we think, but the way things are done. For oral care that time is now!" (Theodent.com)

Have you heard about theobromine?  It seems that in the1980s this substance that is found in chocolate, was found to strengthen teeth and regenerate enamel. 

Luxury dental care firm Theodent have now introduced a line of toothpastes that replaces fluoride with the special ingredient. Theodent claims that their new product is non-toxic and not harmful if swallowed.

So far - great. Only that a tube sets you back up to a whopping $99 for the ultra-concentrated version!

Interested? You can buy it here.